Result
Driving 228K+ organic views and 10K+ engagements in 10 days, with orders growing from single to triple digits within a week.
Watch the video here: https://youtube.com/shorts/H90pvJqq_9Y?feature=share
Background
In 2022, a boutique self-care brand named "Tiger Lord Soap" introduced its plant-based essential oil soap to the market.
Challenge
Prior to our partnership, Tiger Lord Soap had already executed a number of influencer marketing campaigns with the help of a platform. Even so, Tiger Lord Soap remains convinced that there is still untapped potential for further sales growth.
Strategy
Following the strategic planning process, we identified two key value propositions: plant-based and essential oils soap for men. These strengths not only promote healthy skin for men, but also provide an exceptional earthy scent. The end result is a high-quality product that our male customers can truly appreciate.
Idea
We have invited Billie, a men's dating and self-improvement influencer, to try out our soap and share her perspective with her audience. Billie shares useful tips for appealing to women in her videos, and we believe her insights will be valuable for our customers.
Achievement
Within just 10 days, this campaign was able to attain over 228K organic views and 10K engagements.
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