Result: 1) Our strategy and creativity rating was 9 out of 10.
2) Client's Comment
"The team showed a very crisp understanding of the brand. It took us on a journey to depths we didn't reach alone. The entire concept is aligned: strategy fits the theme fits brand fits the start-up budget. We found several ideas that we can build on."
Background & Challenge
Users do not have a distinct perception of A.N Other's brand image.
Objective
A.N Other aims to establish a community of individuals who value things that truly matter.
Target Audience
Age: 30-55+ Work: An independent Photographer who lives in Los Angeles Lifestyle: Won't follow the fashion trend and has excellent taste. Shops less but owns high-quality products.
Insight
Individuals who put in excessive effort often come across as insincere.
Big Idea
Dare to be original
Reasons to Believe
1- A.N.Other has its own factories to produce exceptional and top-quality fragrances. Currently, only Chanel, HERMES, and Guerlain have their own fragrance factories.
2- A.N.Other enables their perfumers to create innovative and award-winning fragrances. They invest in their perfumers to develop distinctive products.
3- A.N.Other's name represents the idea that everyone can share their own story. A.N.Other encourages individuals to express their unique personality and taste.
Comms Strategy
Tone
Speaking confidently and assertively allows individuals to express their true, authentic selves with ease.
Role & Responsibilities
Anny: Strategist - product research, campaign strategy Faisal: Strategist & Copy Writer
Jenessa: Art Design
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