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Writer's pictureAnny Weng

【Influencer Project】MSI: Streamer's best gaming PC partner

Updated: Jul 16, 2024

Result


We achieved a 5.8% engagement rate on Twitter.







Background


In the Spring of 2023, the gaming PC brand MSI initiated its streamer hub campaign as a leading venture.


Challenge


MSI's goal with this campaign is to expand their user base by attracting and acquiring a greater number of new users.

Idea


MSI has launched a streamer hub platform to increase its brand awareness, providing an opportunity for beginners to enhance their skills through learning and development.


Achievement


Within just three weeks, this campaign was able to generate approximately 40K impressions through organic means.









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