Result
Our engagement rate reached an impressive 8.0%, surpassing our usual rate by 18%.
Background
In 2022, a new brand called "EXdiet" introduced its plant-based noodles, which are high in protein and fiber and have reduced sodium content, on Amazon. The brand aims to target millennials in order to boost its sales.
Watch the video here: https://www.instagram.com/reel/CeEambNFP17/?igshid=YmMyMTA2M2Y%3D
Challenge
The parent company of EXdiet, SING-LIN FOODS CORPORATION, is a prominent company in Taiwan. EXdiet had scheduled to introduce a range of Buckwheat Noodle, Oat Noodle, and Red Quinoa Noodle in the US market in May. However, due to limited brand recognition in North America, EXdiet faces some challenges.
Idea
Based on our analysis of qualitative and quantitative research on the vegan market, we recommended that our client broaden their target audience beyond just millennials. In addition, we suggested they engage with Gen-Z by partnering with vegan influencers. This approach recognizes that veganism is more than just a dietary choice, but also a commitment to a healthy lifestyle.
Watch the video here: https://www.youtube.com/watch?v=iipaTBu5tUo
Strategy
As a part of our services, we work on developing influencer strategies and carry out the task of identifying and vetting the most suitable influencers. Wer played a crucial role in facilitating communication between our clients and influencers and nurturing strong relationships with our clients.
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